12 4. The purchaser presents a coupon, certificate, or other documentation to the
13seller to claim the price reduction or discount, if the coupon, certificate, or other
14documentation is authorized, distributed, or granted by the 3rd party with the
15understanding that the 3rd party will reimburse the seller for the amount of the price
16reduction or discount.
17 5. The purchaser identifies himself or herself to the seller as a member of a
18group or organization that may claim the price reduction or discount.
19 6. The seller provides an invoice to the purchaser, or the purchaser presents a
20coupon, certificate, or other documentation to the seller, that identifies the price
21reduction or discount as a 3rd-party price reduction or discount.
22Section 2227. 77.51 (12p) of the statutes is created to read:
23 77.51 (12p) "Purchaser" means a person to whom a sale of tangible personal
24property is made or to whom a service is furnished.
25Section 2228. 77.51 (13) (a) of the statutes is amended to read:

177.51 (13) (a) Every seller who makes any sale, regardless of whether the sale
2is mercantile in nature, of tangible personal property, specified digital goods, or
3additional digital goods,
or a service specified under s. 77.52 (2) (a).
4Section 2229. 77.51 (13) (b) of the statutes is amended to read:
5 77.51 (13) (b) Every person engaged in the business of making sales of tangible
6personal property, specified digital goods, or additional digital goods for storage, use
7or consumption or in the business of making sales at auction of tangible personal
8property, specified digital goods, or additional digital goods owned by the person or
9others for storage, use or other consumption.
10Section 2230. 77.51 (13) (c) of the statutes is amended to read:
11 77.51 (13) (c) When the department determines that it is necessary for the
12efficient administration of this subchapter to regard any salespersons,
13representatives, peddlers or canvassers as the agents of the dealers, distributors,
14supervisors or employers under whom they operate or from whom they obtain the
15tangible personal property, specified digital goods, or additional digital goods sold by
16them, irrespective of whether they are making the sales on their own behalf or on
17behalf of such dealers, distributors, supervisors or employers, the department may
18so regard them and may regard the dealers, distributors, supervisors or employers
19as retailers for purposes of this subchapter.
20Section 2231. 77.51 (13) (d) of the statutes is amended to read:
21 77.51 (13) (d) Every wholesaler to the extent that the wholesaler sells tangible
22personal property, specified digital goods, or additional digital goods to a person
23other than a seller as defined in sub. (17) provided such wholesaler is not expressly
24exempt from the sales tax on such sale or from collecting the use tax on such sale.
25Section 2232. 77.51 (13) (e) of the statutes is amended to read:

177.51 (13) (e) A person selling tangible personal property, specified digital
2goods, or additional digital goods
to a service provider who transfers the property in
3conjunction with the selling, performing or furnishing of any service and the
4property is or goods are incidental to the service, unless the service provider is
5selling, performing or furnishing services under s. 77.52 (2) (a) 7., 10., 11. and 20.
6This subsection does not apply to sub. (2).
7Section 2233. 77.51 (13) (f) of the statutes is amended to read:
8 77.51 (13) (f) A service provider who transfers tangible personal property,
9specified digital goods, or additional digital goods
in conjunction with but not
10incidental to the selling, performing or furnishing of any service and a service
11provider selling, performing or furnishing services under s. 77.52 (2) (a) 7., 10., 11.
12and 20. This subsection does not apply to sub. (2).
13Section 2234. 77.51 (13) (k) of the statutes is amended to read:
14 77.51 (13) (k) As respects With regards to a lease, any person deriving rentals
15from a lease of tangible personal property, specified digital goods, or additional
16digital goods
situated in this state.
17Section 2235. 77.51 (13) (m) of the statutes is amended to read:
18 77.51 (13) (m) A person selling tangible personal property, specified digital
19goods, or additional digital goods
to a veterinarian to be used or furnished by the
20veterinarian in the performance of services in some manner related to domestic
21animals, including pets or poultry.
22Section 2236. 77.51 (13) (n) of the statutes is amended to read:
23 77.51 (13) (n) A person selling household furniture, furnishings, equipment,
24appliances or other items of tangible personal property, specified digital goods, or

1additional digital goods
to a landlord for use by tenants in leased or rented living
2quarters.
3Section 2237. 77.51 (13) (o) of the statutes is amended to read:
4 77.51 (13) (o) A person selling medicine drugs for animals to a veterinarian.
5As used in this paragraph, "animal" includes livestock, pets and poultry.
6Section 2238. 77.51 (13g) (intro.) of the statutes is amended to read:
7 77.51 (13g) (intro.) Except as provided in sub. (13h), "retailer engaged in
8business in this state", unless otherwise limited by federal statute, for purposes of
9the use tax, means any of the following:
10Section 2239. 77.51 (13g) (c) of the statutes is created to read:
11 77.51 (13g) (c) Any retailer selling tangible personal property or taxable
12services for storage, use, or other consumption in this state, unless otherwise limited
13by federal law.
14Section 2240. 77.51 (13r) of the statutes is amended to read:
15 77.51 (13r) Any person purchasing from a retailer as defined in sub. (13) shall
16be deemed the consumer of the tangible personal property, specified digital goods,
17additional digital goods,
or services purchased.
18Section 2241. 77.51 (13rm) of the statutes is created to read:
19 77.51 (13rm) "Retail sale" or "sale at retail" means any sale, lease, or rental
20for any purpose other than resale, sublease, or subrent.
21Section 2242. 77.51 (13rn) of the statutes is created to read:
22 77.51 (13rn) "Ringtones" means digitized sound files that are downloaded onto
23a device and that may be used to alert the customer with regard to a communication.
24"Ringtones" includes MP3 or musical tones, polyphonic tones, and synthetic music
25mobile application format tones, but does not include ring-back tones.

1Section 2243. 77.51 (14) (intro.) of the statutes is amended to read:
2 77.51 (14) (intro.) "Sale", "sale, lease or rental", "retail sale", "sale at retail", or
3equivalent terms include
includes any one or all of the following: the transfer of the
4ownership of, title to, possession of, or enjoyment of tangible personal property,
5specified digital goods, additional digital goods,
or services for use or consumption
6but not for resale as tangible personal property, specified digital goods, additional
7digital goods,
or services and includes:
8Section 2244. 77.51 (14) (a) of the statutes is amended to read:
9 77.51 (14) (a) Any sale at an auction in with respect to tangible personal
10property, specified digital goods, or additional digital goods which is are sold to a
11successful bidder. The proceeds from, except the sale of property or goods sold at
12auction which is are bid in by the seller and on which title does not pass to a new
13purchaser shall be deducted from the gross proceeds of the sale and the tax paid only
14on the net proceeds
.
15Section 2245. 77.51 (14) (b) of the statutes is amended to read:
16 77.51 (14) (b) The furnishing or distributing of tangible personal property,
17specified digital goods, additional digital goods,
or taxable services for a
18consideration by social clubs and fraternal organizations to their members or others.
19Section 2246. 77.51 (14) (c) of the statutes is amended to read:
20 77.51 (14) (c) A transaction whereby the possession of tangible personal
21property is, specified digital goods, or additional digital goods are transferred but the
22seller retains the title as security for the payment of the price.
23Section 2247. 77.51 (14) (d) of the statutes is repealed.
24Section 2248. 77.51 (14) (g) of the statutes is renumbered 77.51 (15a) (b) 4.
25Section 2249. 77.51 (14) (h) of the statutes is amended to read:

177.51 (14) (h) A transfer for a consideration of the title or possession of tangible
2personal property, specified digital goods, or additional digital goods which has have
3been produced, fabricated, or printed to the special order of the customer or of any
4publication.
5Section 2250. 77.51 (14) (i) of the statutes is repealed.
6Section 2251. 77.51 (14) (j) of the statutes is amended to read:
7 77.51 (14) (j) The granting of possession of tangible personal property, specified
8digital goods, or additional digital goods
by a lessor to a lessee, or to another person
9at the direction of the lessee. Such a transaction is deemed a continuing sale in this
10state by the lessor for the duration of the lease as respects any period of time the
11leased property is situated in this state, irrespective of the time or place of delivery
12of the property to the lessee or such other person
.
13Section 2252. 77.51 (14) (k) of the statutes is repealed.
14Section 2253. 77.51 (14) (L) of the statutes is repealed.
15Section 2254. 77.51 (14g) (a) of the statutes is amended to read:
16 77.51 (14g) (a) The transfer of property, specified digital goods, or additional
17digital goods
to a corporation upon its organization solely in consideration for the
18issuance of its stock;
19Section 2255. 77.51 (14g) (b) of the statutes is amended to read:
20 77.51 (14g) (b) The contribution of property, specified digital goods, or
21additional digital goods
to a newly formed partnership solely in consideration for a
22partnership interest therein;
23Section 2256. 77.51 (14g) (bm) of the statutes is amended to read:

177.51 (14g) (bm) The contribution of property , specified digital goods, or
2additional digital goods
to a limited liability company upon its organization solely in
3consideration for a membership interest;
4Section 2257. 77.51 (14g) (c) of the statutes is amended to read:
5 77.51 (14g) (c) The transfer of property, specified digital goods, or additional
6digital goods
to a corporation, solely in consideration for the issuance of its stock,
7pursuant to a merger or consolidation;
8Section 2258. 77.51 (14g) (cm) of the statutes is amended to read:
9 77.51 (14g) (cm) The transfer of property, specified digital goods, or additional
10digital goods
to a limited liability company, solely in consideration for a membership
11interest, pursuant to a merger;
12Section 2259. 77.51 (14g) (d) of the statutes is amended to read:
13 77.51 (14g) (d) The distribution of property, specified digital goods, or
14additional digital goods
by a corporation to its stockholders as a dividend or in whole
15or partial liquidation;
16Section 2260. 77.51 (14g) (e) of the statutes is amended to read:
17 77.51 (14g) (e) The distribution of property, specified digital goods, or
18additional digital goods
by a partnership to its partners in whole or partial
19liquidation;
20Section 2261. 77.51 (14g) (em) of the statutes is amended to read:
21 77.51 (14g) (em) The distribution of property, specified digital goods, or
22additional digital goods
by a limited liability company to its members in whole or
23partial liquidation;
24Section 2262. 77.51 (14g) (f) of the statutes is amended to read:

177.51 (14g) (f) Repossession of property , specified digital goods, or additional
2digital goods
by the seller from the purchaser when the only consideration is
3cancellation of the purchaser's obligation to pay the remaining balance of the
4purchase price;
5Section 2263. 77.51 (14g) (g) of the statutes is amended to read:
6 77.51 (14g) (g) The transfer of property, specified digital goods, or additional
7digital goods
in a reorganization as defined in section 368 of the internal revenue
8code in which no gain or loss is recognized for franchise or income tax purposes; or
9Section 2264. 77.51 (14g) (h) of the statutes is amended to read:
10 77.51 (14g) (h) Any transfer of all or substantially all the property, specified
11digital goods, or additional digital goods
held or used by a person in the course of an
12activity requiring the holding of a seller's permit, if after the transfer the real or
13ultimate ownership of the property or goods is substantially similar to that which
14existed before the transfer. For the purposes of this section, stockholders,
15bondholders, partners, members or other persons holding an interest in a
16corporation or other entity are regarded as having the real or ultimate ownership of
17the property or goods of the corporation or other entity. In this paragraph,
18"substantially similar" means 80% or more of ownership.
19Section 2265. 77.51 (14r) of the statutes is repealed.
20Section 2266. 77.51 (15) of the statutes is repealed.
21Section 2267. 77.51 (15a) of the statutes is created to read:
22 77.51 (15a) (a) "Sales, lease, or rental for resale, sublease, or subrent" includes
23transfers of tangible personal property, specified digital goods, or additional digital
24goods to a service provider that the service provider transfers in conjunction with but
25not incidental to the selling, performing, or furnishing of any service, and transfers

1of tangible personal property, specified digital goods, or additional digital goods to
2a service provider that the service provider physically transfers in conjunction with
3the selling, performing, or furnishing services under s. 77.52 (2) (a) 7., 10., 11., or 20.
4This paragraph does not apply to sub. (2).
5 (b) "Sales, lease, or rental for resale, sublease, or subrent" does not include any
6of the following:
7 1. The sale of building materials, supplies, and equipment to owners,
8contractors, subcontractors, or builders for use in real property construction
9activities or the alteration, repair, or improvement of real property, regardless of the
10quantity of such materials, supplies, and equipment sold.
11 2. Any sale of tangible personal property, specified digital goods, or additional
12digital goods to a purchaser even though such property or goods may be used or
13consumed by some other person to whom such purchaser transfers the tangible
14personal property or goods without valuable consideration, such as gifts, and
15advertising specialties distributed at no charge and apart from the sale of other
16tangible personal property, specified digital goods, additional digital goods, or
17service.
18 3. Transfers of tangible personal property, specified digital goods, or additional
19digital goods to a service provider that the service provider transfers in conjunction
20with the selling, performing, or furnishing of any service, if the tangible personal
21property, specified digital goods, or additional digital goods are incidental to the
22service, unless the service provider is selling, performing, or furnishing services
23under s. 77.52 (2) (a) 7., 10., 11., or 20.
24Section 2268. 77.51 (15b) of the statutes is created to read:

177.51 (15b) (a) "Sales price" means the total amount of consideration, including
2cash, credit, property, and services, for which tangible personal property, specified
3digital goods, additional digital goods, or services are sold, leased, or rented, valued
4in money, whether received in money or otherwise, without any deduction for the
5following:
6 1. The seller's cost of the property, specified digital goods, or additional digital
7goods sold.
8 2. The cost of materials used, labor or service cost, interest, losses, all costs of
9transportation to the seller, all taxes imposed on the seller, and any other expense
10of the seller.
11 3. Charges by the seller for any services necessary to complete a sale, not
12including delivery and installation charges.
13 4. a. Delivery charges, except as provided in par. (b) 4.
14 b. If a shipment includes property that is subject to tax under this subchapter
15and property that is not subject to tax under this subchapter, the amount of the
16delivery charge allocated to the property that is subject to tax under this subchapter
17based on the total sales price of the property that is subject to tax under this
18subchapter as compared to the total sales price of all the property or on the total
19weight of the property that is subject to tax under this subchapter as compared to the
20total weight of all the property.
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